Business Research Methods

12th Edition

Donald Cooper
eISBN-13: 9780077774431

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Additional Book Details

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project if desired by the professor.

Sold By McGraw-Hill Higher Education
ISBNs 0073521507, 9780073521503, 0077774434, 9780077774431
Language English
Number of Pages 718
Edition 12th